Tuesday, 28 February 2012

Production, Distribution and Exhibition - News Corp

Three other companies that News Corp own that could be used to market or exhibit a new film released by 20th Century Fox in the UK;

BSkyB - They could use Sky TV channels to market the film by showing it's trailers, showing interviews with the cast and 


The Sun -  Posters for the film could appear in The Sun newspaper, as well as reviews and written interviews or stories about the cast.


MySpace - They could feature trailers of the film on the website, or redesign the homepage to make it themed, and it could also be used for viral marketing campaigns.



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