Mass Audience

Some media texts that I use are films, TV, the internet and magazines. I watch films and TV mostly for entertainment, but sometimes also to get information (the news), for education (documentaries) and for social reasons (if I want to join into a discussion about a film or TV series that people I know have watched).

An example of where I have been influenced by media would be going to see a film after watching the trailer on the TV/ Internet or reading a review of it. Also, after seeing a documentary on a certain topic, I've either changed my opinion, or become more interested in that issue.

I think that mass audience theories are not as applicable in modern times because we have so much choice over the media that we use, that the audiences for particular things may not be so varied. Also through the internet, we can discuss the media text, giving the audience more power than before. In my opinion, the hypodermic needle theory is much too limited,